What resource is the hardest for your company (or you) to hold on to?
What resources is there one moment and – poof! – gone the next?
Which of your resources do your customers have ultimate control over?
When it comes to building your business, customer attention is as finite a resource as people, time and money.
Please read (and comment) on today’s newsletter, Attention: Do your customers give it to you?
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In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
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But don’t you think that, customer attention is dependent on other things too…