Today’s newsletter, Your Business Is Not A Slot Machine, is about reducing the element of chance in your marketing efforts.
Revenue generation doesn’t need to be a game of chance! It’s too important!
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"When Steve Yastrow writes, I pay close attention"
- Tom Peters
"I had to buy two copies. The first one is so dog-eared and underlined I couldn't read it any longer."
- Seth Godin
Chicago's Daily Herald features a business editorial discussing the importance of We customer relationships in today's economy.
Microsoft's Retailspeak asks Steve how recalibrating for today's economy can help retailers thrive.
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Read Steve's Free Ebook to start benefiting from profitable We relationships.
Encounters: The Building Blocks of We Relationships (Adobe PDF)
In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
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