If you decided to focus on the top 5, 10 or 15 things that are most important to your business, would you know what they are?
Today’s newsletter, The Things That Matter, addresses this question. What is most important to your business’s future? How do you sort through thousands of issues to find the Things That Matter? How do you create your business’s “To-Don’t” list?
Have a look at the newsletter, and then please share your comments here.
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In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
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superb article Steve.
you really brought home the point: Focus on what matters..to your customer.
the examples are great.
provides context for your point.
thanks. great article. i learnt a lot from it.
I really like the concept of the “to-don’t” list. There is so much minutia that I could get caught up in if I didn’t keep my focus on achieving my business goals.