Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships

The Land of Ideas & Decisions

Written on August 11, 2009 – 11:39 am | by Steve Yastrow |

Want to be more successful in a time of economic mayhem?  Focus on the place where ideas and decisions are made.

Today’s newsletter, The Land of Ideas & Decisions, focuses on this simple truth.  It’s simple, but it is easy to overlook as the media and conversation bombard you with bad economic news.

You can’t change macroeconomic trends, but you can influence the (microeconomic) decisions that your customers make.  Learn from the “Land of Interpretation,” but then focus your action in “The Land of Ideas & Decisions.”

Please comment on the newsletter here.  Do you see people missing the chance to affect their lives and businesses, because they are “wallowing” in bad economic news?  Are you? What kinds of ideas could your form, and what kinds of decisions could they make, that would improve your business results?

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    About Steve Yastrow and Yastrow & Company

    In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.

    Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."

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