Comments on: The Four Scarce Resources http://yastrow.com/2009/the-four-scarce-resources/ Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships Tue, 17 Apr 2012 14:32:10 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Steve Yastrow http://yastrow.com/2009/the-four-scarce-resources/comment-page-1/#comment-12386 Steve Yastrow Thu, 15 Oct 2009 23:01:09 +0000 http://yastrow.com/?p=1254#comment-12386 Thanks Hersh. The best number I can find is that the average American is exposed to 5000 marketing messages per day. (Probably not much different in much of the world) Even if that number is off by a factor of 10, and it's only 500, it's obvious that most go unnoticed. People are ignoring most of what is thrown at them. Steve Thanks Hersh. The best number I can find is that the average American is exposed to 5000 marketing messages per day. (Probably not much different in much of the world) Even if that number is off by a factor of 10, and it’s only 500, it’s obvious that most go unnoticed. People are ignoring most of what is thrown at them.

Steve

]]> By: Hersh Bhardwaj http://yastrow.com/2009/the-four-scarce-resources/comment-page-1/#comment-12385 Hersh Bhardwaj Thu, 15 Oct 2009 10:09:07 +0000 http://yastrow.com/?p=1254#comment-12385 Absolutely right Steve! The number of marketing messages that an average customer receives today has increased manifold from lets say that 'capturing eyeballs' era. Seth Godin reiterates so often that we have conditioned ourselves to block these messages. Its a highly selective filtering in terms of what we want to see and hear. People are becoming increasingly scared of this continuous selling, via billboards, TV, Radio, emails etc. etc. So, isn't it highly significant to leverage fully the attention that we manage to get from our customers. Hersh Absolutely right Steve!

The number of marketing messages that an average customer receives today has increased manifold from lets say that ‘capturing eyeballs’ era.
Seth Godin reiterates so often that we have conditioned ourselves to block these messages. Its a highly selective filtering in terms of what we want to see and hear. People are becoming increasingly scared of this continuous selling, via billboards, TV, Radio, emails etc. etc.
So, isn’t it highly significant to leverage fully the attention that we manage to get from our customers.
Hersh

]]>