In Steve’s new post at tompeters.com, he tells us to be suspicious of across the board cuts. Go read it! Then answer this question:
Have you noticed any particularly egregious examples of “across-the-board-cuts mania” lately?
I have. Just tonight, someone close to me lost his job because his company laid off all their consultants. These are the consultants that wrote proposals and made sales. Do you really think all of them should have been let go?
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In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
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