The world has been reset.
Are you recalibrating the way you run your business and do your work to adjust to this new reality?
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In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
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Hi Steve, what a great post! Two sentences – twenty-four words – that speak volumes.
yar,
bonnieL
triiibe on!
Exactly right. I am working on a piece that will address reformatting vs. resetting and that looks at business needing to transform at the structural level.
Have you read Richard Florida’s piece in The Atlantic? I think it just further feeds this sense that a growing number of us are having that this is not a recession, but something very different.
I read your whole piece and think ‘pavement level’ context you created for these bigger issues was right on the money.