Dead on the money. The beauty of these ideas lies in the sheer simplicity of it all. Growing a business by means of existing customers turns out to be the easiest (and least expensive) thing to do. The hard part is in changing our thinking and refocusing so that we can see the opportunities right in front of us.

Best of all, the things it takes to grow a business by improving and expanding the relationships with existing customers is actually a lot of fun. Everyone ends up being happier from the improved experiences.

Transactions wear you out. Encounters energize.