Exact Target is a company who markets itself as “On-demand email marketing and one-to-one digital communication platform. ” I’ll add to that by saying that I think of Exact Target as a group of really smart, cutting-edge marketing experts.
They asked a number of people, including me, to contribute to a whitepaper called, “Letters to the C-Suite: Sage Marketing Advice for Uncertain Times.“ Please have a look.
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In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
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