Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships

It’s time to criticize Super Bowl advertising again

Written on January 29, 2009 – 12:38 pm | by Steve Yastrow |

Ah, the week each year where I get to be extra-contrarian and make fun of people who waste shareholders’ money on vanity publicity.  It’s time for the Super Bowl!

Tomorrow morning, January 30th, I will be interviewed on Fox Business News (click here to find the station in your area) between 7:45 and 8:00 AM eastern time.  I’ll be interviewed by Charles Payne.

Then, on Sunday during the game, author Sally Hogshead and I will engage in a fun, real-time, online debate on tompeters.com.  We’ll be tweeting back and forth on Twitter, with the tweets being continually updated to a post on tompeters.com where people can comment. Join us! (Sally will interviewed from the game site Sunday morning on The Today Show)

So, what kinds of questions do you think people are asking this year about Super Bowl advertising?  Is it a better idea or worse idea in this economy?  Who is it right for and who should stay away?

And, here’s my Super Bowl Rant on tompeters.com from last year.  I still hold to my convictions, only more so.

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4 Comments - Add yours! »

Comment by Sister Sara
2009-01-29 17:02:34

I hope you and Sally will suspend your debate during the half time show when Bruce Springsteen takes the stage so you can enjoy a great 12 minute (commercial) show!

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Comment by Steve Yastrow
2009-01-29 17:57:43

No doubt! Bruce will not only be more entertaining than the ads, his actual purpose is to be entertaining! (Is Justin Timberlake going to come on stage and rip Bruce’s t-shirt?)

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Comment by david
2009-01-30 09:09:44

Don’t cause Sally to have any wardrobe malfunctions.

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Comment by Sancho
2009-04-14 13:18:23

Good site, admin.

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