Comments on: Is your company doing good marketing? http://yastrow.com/2009/is-your-company-doing-good-marketing/ Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships Fri, 03 Feb 2012 15:05:25 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Parte 1: Como saber se sua empresa está fazendo um bom marketing? | Marketing | Lynx Inove http://yastrow.com/2009/is-your-company-doing-good-marketing/comment-page-1/#comment-12569 Parte 1: Como saber se sua empresa está fazendo um bom marketing? | Marketing | Lynx Inove Sat, 06 Mar 2010 00:02:09 +0000 http://yastrow.com/?p=1327#comment-12569 [...] avaliar os planos de marketing de sua empresa cincos questões foram propostas por Steve Yastrow [...] [...] avaliar os planos de marketing de sua empresa cincos questões foram propostas por Steve Yastrow [...]

]]> By: Steve Yastrow http://yastrow.com/2009/is-your-company-doing-good-marketing/comment-page-1/#comment-12486 Steve Yastrow Thu, 03 Dec 2009 22:32:24 +0000 http://yastrow.com/?p=1327#comment-12486 Brad ... not only would you not go on an expensive vacation without knowing where you are going, you wouldn't invest in a new IT system without proper analysis, or release your year-end financial reports with out appropriate accounting scrutiny. So why do companies allow themselves to make marketing investments without being this thoughtful? Brad … not only would you not go on an expensive vacation without knowing where you are going, you wouldn’t invest in a new IT system without proper analysis, or release your year-end financial reports with out appropriate accounting scrutiny. So why do companies allow themselves to make marketing investments without being this thoughtful?

]]> By: Brad Haan http://yastrow.com/2009/is-your-company-doing-good-marketing/comment-page-1/#comment-12485 Brad Haan Wed, 02 Dec 2009 16:33:34 +0000 http://yastrow.com/?p=1327#comment-12485 Happy Holidays, Steve! I see your post as an endemic issue with all business, at many levels. When you review and set forth any marketing, the initial plan and goals <strong>have to be thought through. My rough comparison is the advertisement I am asked to create. I need to know what needs to be said, but I also need to determine HOW it has to be said, to whom it needs to be said, and in what language will they comprehend it. The art of persuasion is based upon reaching unique individuals. You can't just "hope" something "attractive" will get someone's attention. And so it is with your exploration of these questions. Sure, let's "improve sales". But let's figure out some basics before we give someone the task! Forethought is so often skipped, direction deemed unnecessary work, and results not prepared-for or collected. You wouldn't take an expensive vacation without knowing where you're going, what you're taking, what you might need when you get there, or how you're getting back home! I can't wait to watch for how you explore this in your post... Brad Happy Holidays, Steve!

I see your post as an endemic issue with all business, at many levels. When you review and set forth any marketing, the initial plan and goals have to be thought through. My rough comparison is the advertisement I am asked to create. I need to know what needs to be said, but I also need to determine HOW it has to be said, to whom it needs to be said, and in what language will they comprehend it. The art of persuasion is based upon reaching unique individuals. You can’t just “hope” something “attractive” will get someone’s attention.

And so it is with your exploration of these questions. Sure, let’s “improve sales”. But let’s figure out some basics before we give someone the task! Forethought is so often skipped, direction deemed unnecessary work, and results not prepared-for or collected. You wouldn’t take an expensive vacation without knowing where you’re going, what you’re taking, what you might need when you get there, or how you’re getting back home! I can’t wait to watch for how you explore this in your post…

Brad

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