Is your company doing good marketing?
How can you tell if your company is doing good marketing? That question is the subject of Steve’s newsletter today. Over the next couple weeks, he’s going to explore the following six questions to help you evaluate and improve your company’s marketing strategy:
- Are your marketing efforts focused on the right results?
- Are you clear about what you want customers to do?
- Are you clear about the rich story you want customers to understand?
- Are your marketing efforts integrated over the entire lifecycle of a customer’s relationship with your company?
- Are you focused on internal marketing within the company?
- Does management allow its marketing professionals to succeed?
Today, he focuses on the first two questions. Here’s the link again: How can you tell if your company is doing good marketing?
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Happy Holidays, Steve!
I see your post as an endemic issue with all business, at many levels. When you review and set forth any marketing, the initial plan and goals have to be thought through. My rough comparison is the advertisement I am asked to create. I need to know what needs to be said, but I also need to determine HOW it has to be said, to whom it needs to be said, and in what language will they comprehend it. The art of persuasion is based upon reaching unique individuals. You can’t just “hope” something “attractive” will get someone’s attention.
And so it is with your exploration of these questions. Sure, let’s “improve sales”. But let’s figure out some basics before we give someone the task! Forethought is so often skipped, direction deemed unnecessary work, and results not prepared-for or collected. You wouldn’t take an expensive vacation without knowing where you’re going, what you’re taking, what you might need when you get there, or how you’re getting back home! I can’t wait to watch for how you explore this in your post…
Brad
Brad … not only would you not go on an expensive vacation without knowing where you are going, you wouldn’t invest in a new IT system without proper analysis, or release your year-end financial reports with out appropriate accounting scrutiny. So why do companies allow themselves to make marketing investments without being this thoughtful?
[...] avaliar os planos de marketing de sua empresa cincos questões foram propostas por Steve Yastrow [...]