Is your company doing good marketing? (continued)
In today’s newsletter, I focus on Question 3 of the 6 questions I use when I begin to evaluate a company’s marketing efforts.
Question 3 asks, “Are you clear about the rich story you want your customers to understand?“ Many companies look at their brands in a very cursory way, while their customers are willing to create rich brand stories in their minds. One step to great marketing: Create a rich brand story that encourages customers to think, “I get it, I want it and I can’t get it anywhere else.”
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