This is how one guy decided to promote his construction company.
Do you wash your hands before or after you pick up the card?
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I wonder how he rationalized this promotional decision…
“Hey, it’s cheaper than a billboard”
“EVERYBODY looks here”
“The neon green contrasts so nicely with the white porcelain”
Or maybe he was trying to associate the feeling of relief upon emptying one’s bladder with the decision to choose his company.
“So, how did you find your contractor?”
“I found him at the urinal.”
Hey, everybody: It works. It got noticed locally and now nationally (you are online writing and reading about this, right?) Don’t know where Sean’s Construction is located but wouldn’t be too hard to find out.
I’m not so sure about that. I didn’t even try to read the name on the card at first, and now I can just barely make it out. And if you did decide to look up your local Sean’s Construction, you probably will find a different company.
Maybe this is just a case of multi-tasking gone bad.
i certainly wouldn’t close the deal with a handshake.
Kristi … doesn’t it depend what you mean by “it works?”
Getting noticed doesn’t make the cash register ring. It may be a necessary, interim step, but it only has value if it leads to someone to become more inovlved with you. Capturing eyeballs is highly overrated.
How would you define “it works?”
My goal and promise with each client is to do three things:
1. Get them NOTICED (no, I have never resorted to bathroom tactics. I rely on stunningly appropriate graphics that reflect their personal/corporate brand)
2. Get them UNDERSTOOD
3. Get them REMEMBERED
Getting NOTICED is paramount. In this case Sean’s tactic “worked” to get our attention. We have no way of knowing if this led to making the phone ring and cash register ring.