Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships

Are you ready for a free download?

Written on January 14, 2009 – 4:36 pm | by Amanda Cullen |

Steve’s 2009 Readiness Teleseminar was awesome! But I must say I feel bad. I received many emails from readers asking to be placed on the waitlist, disappointed that the teleseminar filled up before they could register.

Be sad no longer! We have a free download for all of those who missed the event or want to re-live it. There is an MP3 download of the hour-long teleseminar along with a PDF of the accompanying Learning Guide. Just follow the link:

Steve Yastrow’s 2009 Readiness Teleseminar

And for those of you who were lucky (or prepared) enough to get one of the 100 spots during the live event… what did you think? How will you use the Six Readiness questions to help your business in the upcoming year?

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    Steve’s Books

    "When Steve Yastrow writes, I pay close attention"
    - Tom Peters

    "I had to buy two copies. The first one is so dog-eared and underlined I couldn't read it any longer."
    - Seth Godin

    Steve is the author of Brand Harmony and the newly published We: The Ideal Customer Relationship. Learn more and order direct from our Products page, or from Amazon.

    Interviews with Steve

    Microsoft's Retailspeak interview with Steve

    Tom Peters' First Cool Friends interview with Steve

    Tom Peters' Second Cool Friends interview with Steve

    About Steve Yastrow and Yastrow & Company

    In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.

    Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."

    For more information, see our About page.