Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships

Find your latent profit (in today’s newsletter)

Written on May 5, 2009 – 8:18 am | by Amanda Cullen |

Steve has a new newsletter today explaining Step 1: Find it! of the “Mine Your Own Business” System. Before you can mine your business for latent profit, you have to know where the gold is. Steve gives some great examples in this newsletter, and I’m sure reading it will inspire you to put on your miner’s helmet and pick up your pick-axe. We’d love to hear how you are putting this system to work, so leave us some comments about where you are finding the latent profit in your business.

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    Steve’s Books

    "When Steve Yastrow writes, I pay close attention"
    - Tom Peters

    "I had to buy two copies. The first one is so dog-eared and underlined I couldn't read it any longer."
    - Seth Godin

    Steve is the author of Brand Harmony and the newly published We: The Ideal Customer Relationship. Learn more and order direct from our Products page, or from Amazon.

    Steve in the News

    Chicago's Daily Herald features a business editorial discussing the importance of We customer relationships in today's economy.

    Microsoft's Retailspeak asks Steve how recalibrating for today's economy can help retailers thrive.

    About Steve Yastrow and Yastrow & Company

    In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.

    Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."

    For more information, see our About page.