Don’t stop marketing
Today’s newsletter, Most Companies Stop Marketing, is Part 3 of my series about how to tell if your company is doing good marketing.
Marketing is about encouraging your customers to act in ways that improve your business results. Since it’s often hard to track marekting results directly, the seven questions I address in this series can help you evaluate your company’s marketing efforts. Today we are focusing on this question: Are your marketing efforts integrated over the entire lifecycle of a customer’s relationship with your company?
Companies that practice great marketing don’t stop marketing once they acquire a customer. Great marketing builds long-term relationships with customers.
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