Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships

Choose Your Future

Written on November 3, 2009 – 9:34 am | by Steve Yastrow |

There are an infinite number of possible futures for you business.  Choose one!  Today’s newsletter, Choose Your Future, continues the them of “Invent Your Future” from the last few issues. Here’s an excerpt:

“Who do we intend to be?” is a question you should ask now and continue asking every day you are in business. Our ability to accomplish things has less to do with skills and abilities and more to do with the choices we make.

Choose to read Choose Your Future. It will help your business (and your career).

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2 Comments - Add yours! »

Comment by Dan Gunter Subscribed to comments via email
2009-11-03 10:27:33

Great thoughts, my friend. What I’ve learned over the years is that your intentions create your thoughts, and in turn your thoughts create your actions and reactions. If you know where you intend to go as an individual — or as a company — you will acquire and develop the skills needed along the way. You’ll build the right mental and physical infrastructure for it, so to speak. But no amount of knowledge or skill will bring success (for you or your clients) if they are not well rooted.

Even the best map is no good if you don’t have a decent compass — and that compass consists of knowing what the heck it is you’re trying to accomplish and where you’re trying to get to over the long haul.

 
Comment by ATIG Subscribed to comments via email
2010-01-08 14:27:58

Dear Steve,

Infringements is not inadvertent at all, but a response to my disruptive strategic innovation.
In fact, they use my patents and now they lies to all.

This happens in all industries !

About Infinite number of possible futures for my business.

they root their client to … by doing such things!

thanks
sami

 
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    In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.

    Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."

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