Today’s newsletter, Recalibration, suggests that you “Stop Tweaking and Start Recalibrating.”
Don’t hunker down! Make real changes, in a world that is really different.
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In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
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Brilliant writeup! Message rhymes perfectly with the #54 Brain Science podcast I just listened to this morning. Quite inspiring.
This is my first visit to your blog and this post is so relevant and on target it needs be on the first page of the NY Times (but that wouldn’t happen since they view the world differently). Great post and the absolute right direction for businesses of all sizes to heed and adopt.
Biodun and Chuck,
Thanks for the comments. So … share with us. How are you recalibtraing?
Steve