Comments on: Your un-media plan

By: Brian

Brian — Fri, 28 Mar 2008 22:16:59 +0000

Reminds me of when Six Flags gave away 45,000 tickets on Craigslist–just go right to the customer.

By: Michael Martine, Blog Consultant

Michael Martine, Blog Consultant — Fri, 28 Mar 2008 20:28:07 +0000

I know what you mean. That’s a great way to say it. I’ve had the experience in blog comments where the blog “disappears” because of the high level of participation and activity in the comments. This is where tech stuff and customer relationships come together, because a technical glitch suddenly jolts your awareness out of the conversation. It’s like hitting a speed bump at 90 miles an hour. Plugins like the one I installed here on your blog that allow for threaded easy replies and email subscriptions to comments are designed to help make the blog disappear.

By: Steve Yastrow

Steve Yastrow — Fri, 28 Mar 2008 20:22:20 +0000

Michael - Thanks. For you as uber-blogger and blog consultant, it’s interesting to think about how you can get the media of the computer/internet/user interface/font/style sheet/laptop screen to be as frictionless and transparent as possible. I quote a friend in We who had a radio show. He described how he liked to “make the microphone disappear.” With a client in health care, we are now training people who take appointment calls to “make the telephone disappear.”

By: Michael Martine, Blog Consultant

Michael Martine, Blog Consultant — Fri, 28 Mar 2008 17:44:31 +0000

Steve, this a fantastic little post! It reminds me of how everything is marketing in a sense. Customer service is marketing. Product and process design is marketing (well, maybe pre-marketing, if you know what I mean). Love the “un-media” plan!