You can’t multi-task
Last month I wrote a newsletter article called “We are not multi-taskers.” We are really only capable of doing one conscious thing at a time, and this tendency to glance at the Blackberry or surf the web while talking with someone ensures that none of those actions will be done well. My point: One of the key ingredients of a relationhip-building encounter is being 100%, fully engaged in the moment you are sharing with your customer.
I just read this article on multi-tasking from the website of Dr. Joseph Mercola, who I always find interesting. How about this statistic Dr. Mercola quotes: Workers distracted by e-mail and phone calls suffer a fall in IQ more than twice that found in marijuana smokers.
One of the greatest challenges to creating relationship-building encounters with customers is actually just being there, fully-engaged with your customer. Attempting to multi-task doesn’t mean that you are successful doing it.