Comments on: Why I don’t believe in the “Elevator Pitch” http://yastrow.com/2008/why-i-dont-believe-in-the-elevator-pitch.html Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships Thu, 20 Nov 2008 09:33:47 +0000 http://wordpress.org/?v=2.6.2 By: Diana Lackner http://yastrow.com/2008/why-i-dont-believe-in-the-elevator-pitch.html#comment-73 Diana Lackner Wed, 20 Feb 2008 15:48:24 +0000 http://yastrow.com/2008/why-i-dont-believe-in-the-elevator-pitch.html#comment-73 Salespeople need to listen to create a dialogue. It is annoying and unproductive when a salesperson starts pitching me with their pre-programmed pitch. I would much rather they took the time to figure out what my needs were and help me find a solution. I just had this experience as I called around to schedule an event. The woman at the facility did not ask me any questions about the event but instead went into a straigh monologue about their facility and compared it to hosting an event at a hotel(which is not even a consideration). I hung up the phone thinking she would not be able to create the event I wanted. I bet many salespeople have lost sales due to talking at the potential client rather than talking with them. Salespeople need to listen to create a dialogue. It is annoying and unproductive when a salesperson starts pitching me with their pre-programmed pitch. I would much rather they took the time to figure out what my needs were and help me find a solution. I just had this experience as I called around to schedule an event. The woman at the facility did not ask me any questions about the event but instead went into a straigh monologue about their facility and compared it to hosting an event at a hotel(which is not even a consideration). I hung up the phone thinking she would not be able to create the event I wanted. I bet many salespeople have lost sales due to talking at the potential client rather than talking with them.

]]> By: Steve Yastrow http://yastrow.com/2008/why-i-dont-believe-in-the-elevator-pitch.html#comment-70 Steve Yastrow Wed, 20 Feb 2008 03:54:08 +0000 http://yastrow.com/2008/why-i-dont-believe-in-the-elevator-pitch.html#comment-70 Dave - Yes, I actually do have tips. This is one of the subjects in Chapter 2 of my new book, We. It's covered, at a less involved level, in the free ebook I'm giving away here to blog or newsletter subscribers. If you don't want to buy the book, hang on and I will be doing blog posts and newsletter articles over the upcoming months on this and related topics. Dave - Yes, I actually do have tips. This is one of the subjects in Chapter 2 of my new book, We. It’s covered, at a less involved level, in the free ebook I’m giving away here to blog or newsletter subscribers. If you don’t want to buy the book, hang on and I will be doing blog posts and newsletter articles over the upcoming months on this and related topics.

]]> By: Dave Navarro http://yastrow.com/2008/why-i-dont-believe-in-the-elevator-pitch.html#comment-69 Dave Navarro Wed, 20 Feb 2008 02:24:11 +0000 http://yastrow.com/2008/why-i-dont-believe-in-the-elevator-pitch.html#comment-69 Steve - That's a great point. I just had a huge post about creating elevator pitches, but I'm going to have to follow it up with a link to this article. Do you have any tips on how to make it easier to create a dialogue-worthy exchange in those first 30 seconds? Steve -

That’s a great point. I just had a huge post about creating elevator pitches, but I’m going to have to follow it up with a link to this article.

Do you have any tips on how to make it easier to create a dialogue-worthy exchange in those first 30 seconds?

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