http://yastrow.com/2008/unique-is-not-enough.html Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships Wed, 07 Jan 2009 06:53:26 +0000 http://wordpress.org/?v=2.7 hourly 1 http://yastrow.com/2008/unique-is-not-enough.html/comment-page-1#comment-232 Steve Yastrow Thu, 27 Mar 2008 03:12:22 +0000 http://yastrow.com/2008/unique-is-not-enough.html#comment-232 Brian, you're right - it's ok to focus on a feature that only certain people find important. I don't think that was what happened here. I think it was more like: "This is who we are, so let's tell you about it." It's the difference between being different and being differentiated! Brian, you’re right - it’s ok to focus on a feature that only certain people find important. I don’t think that was what happened here. I think it was more like: “This is who we are, so let’s tell you about it.” It’s the difference between being different and being differentiated!

]]> http://yastrow.com/2008/unique-is-not-enough.html/comment-page-1#comment-226 Brian Oates Tue, 25 Mar 2008 14:40:58 +0000 http://yastrow.com/2008/unique-is-not-enough.html#comment-226 Right on, Steve. Especially with "quality". Just because it's higher quality (often a relative statement in itself) doesn't mean I'll part extra dollars to get it. We don't all eat at 5-star establishments all the time. To your friends observation, for those that find that measurement important, well, maybe they'll go to the competitor. There might not be huge demand for it but is there enough demand? Right on, Steve. Especially with “quality”. Just because it’s higher quality (often a relative statement in itself) doesn’t mean I’ll part extra dollars to get it. We don’t all eat at 5-star establishments all the time.
To your friends observation, for those that find that measurement important, well, maybe they’ll go to the competitor. There might not be huge demand for it but is there enough demand?

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