Comments on: They bounce right off of you (and your customer) http://yastrow.com/2008/they-bounce-right-off-of-you-and-your-customer.html Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships Tue, 06 Jan 2009 20:47:03 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Steve Yastrow http://yastrow.com/2008/they-bounce-right-off-of-you-and-your-customer.html/comment-page-1#comment-186 Steve Yastrow Fri, 14 Mar 2008 02:14:13 +0000 http://yastrow.com/2008/they-bounce-right-off-of-you-and-your-customer.html#comment-186 And you won't remember the ones you see tomorrow! (But companies will still pay to put them in front of you.) And you won’t remember the ones you see tomorrow! (But companies will still pay to put them in front of you.)

]]> By: Steve Yastrow http://yastrow.com/2008/they-bounce-right-off-of-you-and-your-customer.html/comment-page-1#comment-185 Steve Yastrow Fri, 14 Mar 2008 02:11:40 +0000 http://yastrow.com/2008/they-bounce-right-off-of-you-and-your-customer.html#comment-185 ... And every stupid ad like that was, at one time, approved by a committee. Imagine how clever they thought they were. … And every stupid ad like that was, at one time, approved by a committee. Imagine how clever they thought they were.

]]> By: Brian Oates http://yastrow.com/2008/they-bounce-right-off-of-you-and-your-customer.html/comment-page-1#comment-183 Brian Oates Thu, 13 Mar 2008 15:21:19 +0000 http://yastrow.com/2008/they-bounce-right-off-of-you-and-your-customer.html#comment-183 I tried to recall the billboards I saw this morning and you're right none of them move me. Seems like lost opportunities. I tried to recall the billboards I saw this morning and you’re right none of them move me. Seems like lost opportunities.

]]> By: david http://yastrow.com/2008/they-bounce-right-off-of-you-and-your-customer.html/comment-page-1#comment-182 david Thu, 13 Mar 2008 15:01:14 +0000 http://yastrow.com/2008/they-bounce-right-off-of-you-and-your-customer.html#comment-182 I think about this a lot. In fact, I thought about it yesterday, when I took the train to downtown Chicago, and as I climbed the steps to street level, I was confronted with ads pasted onto the riser of each step. It was an ad for a Gilette razor. One panel said: "Enough said." And I thought: "Then why are you paying for space on the step, and in my brain, in order to say it?!" I think about this a lot. In fact, I thought about it yesterday, when I took the train to downtown Chicago, and as I climbed the steps to street level, I was confronted with ads pasted onto the riser of each step. It was an ad for a Gilette razor. One panel said: “Enough said.”

And I thought: “Then why are you paying for space on the step, and in my brain, in order to say it?!”

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