Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships

The finger pointing at the moon

Written on June 5, 2008 – 10:47 pm | by Steve Yastrow |

Sit in most business meetings, and you will hear opinions flying left, right, up, down and sideways. Corporate conversations are so frequently battles of opinion, and these opinions are often confused with the truth.

In reality, truth is elusive, and is always harder to find when obscured by opinions. It’s not that truth can’t be found, it’s just that we often confuse someone’s opinion for the underlying truth.

There is a Buddhist saying, “The finger pointing at the moon is not the moon.”

Be careful not to confuse someone’s description of an issue with the essence of the underlying issue. See the moon, not the finger pointing at it.

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2 Comments - Add yours! »

Comment by Michael Martine Subscribed to comments via email
2008-06-06 09:49:23

One of my favorite sayings is a Zulu proverb: “There’s no such thing as truth, only stories.”

Great points, Steve!

 
Comment by Jayakumar Hariharan
2008-06-15 11:15:10

As the seniors used to say when I started my career as a humble trainee journalist,

“News is sacred. Comment is free.”

Jay, from Bangalore
http://ideaburger.blogspot.com

 
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About Steve Yastrow and Yastrow & Company

In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.

Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."

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