Comments on: The Brute Force Myth http://yastrow.com/2008/the-brute-force-myth.html Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships Thu, 20 Nov 2008 07:52:40 +0000 http://wordpress.org/?v=2.6.2 By: Direct Help from Business Developers » Become transparent to make an impact http://yastrow.com/2008/the-brute-force-myth.html#comment-506 Direct Help from Business Developers » Become transparent to make an impact Sun, 28 Sep 2008 15:06:53 +0000 http://yastrow.com/2008/the-brute-force-myth.html#comment-506 [...] convinced that Brute Force marketing and sales are no longer productive ways to grow your [...] [...] convinced that Brute Force marketing and sales are no longer productive ways to grow your [...]

]]> By: Become transparent to make an impact | Aspiring Business http://yastrow.com/2008/the-brute-force-myth.html#comment-468 Become transparent to make an impact | Aspiring Business Tue, 09 Sep 2008 02:34:17 +0000 http://yastrow.com/2008/the-brute-force-myth.html#comment-468 [...] convinced that Brute Force marketing and sales are no longer productive ways to grow your [...] [...] convinced that Brute Force marketing and sales are no longer productive ways to grow your [...]

]]> By: Hersh Bhardwaj http://yastrow.com/2008/the-brute-force-myth.html#comment-438 Hersh Bhardwaj Mon, 18 Aug 2008 10:33:46 +0000 http://yastrow.com/2008/the-brute-force-myth.html#comment-438 Hi Steve, Tom Peters used the phrase Cubicle Slave Anonymous to signify those who, regardless of talent and skill sets, sit in their DIlbert cubicle all their life. I reckon companies with nobrand harmony or confused brand sense fit the CSA bill. I have written on my blog post about this. ( actually I am still in the launching phase, but couldn't resist letting you have a sneak peek) Keep blogging! Hi Steve,
Tom Peters used the phrase Cubicle Slave Anonymous to signify those who, regardless of talent and skill sets, sit in their DIlbert cubicle all their life. I reckon companies with nobrand harmony or confused brand sense fit the CSA bill.
I have written on my blog post about this. ( actually I am still in the launching phase, but couldn’t resist letting you have a sneak peek)
Keep blogging!

]]> By: Richard Morton - Accessible Web Design http://yastrow.com/2008/the-brute-force-myth.html#comment-415 Richard Morton - Accessible Web Design Mon, 04 Aug 2008 13:53:29 +0000 http://yastrow.com/2008/the-brute-force-myth.html#comment-415 So true - if only the spammers would get this. As you say brand is more important, and to me that includes the relationship with your customers potential customers. So true - if only the spammers would get this.

As you say brand is more important, and to me that includes the relationship with your customers potential customers.

]]> By: Killer Posts from My Clients’ Blogs http://yastrow.com/2008/the-brute-force-myth.html#comment-414 Killer Posts from My Clients’ Blogs Mon, 04 Aug 2008 08:42:23 +0000 http://yastrow.com/2008/the-brute-force-myth.html#comment-414 [...] The Brute Force Myth, on Steve Yastrow [...] [...] The Brute Force Myth, on Steve Yastrow [...]

]]> By: Steve Yastrow http://yastrow.com/2008/the-brute-force-myth.html#comment-385 Steve Yastrow Wed, 16 Jul 2008 17:20:37 +0000 http://yastrow.com/2008/the-brute-force-myth.html#comment-385 Marketing seems to be about 150 years behind both psychology and philosophy. Existentialism recognized that people are responsible for their own actions a long time ago, but the ad agencies on Madison avenue and michigan avenue still believe that they move us to act if we are "targeted" with enough GRP's. Marketing seems to be about 150 years behind both psychology and philosophy. Existentialism recognized that people are responsible for their own actions a long time ago, but the ad agencies on Madison avenue and michigan avenue still believe that they move us to act if we are “targeted” with enough GRP’s.

]]> By: Amanda Cullen http://yastrow.com/2008/the-brute-force-myth.html#comment-384 Amanda Cullen Wed, 16 Jul 2008 17:01:08 +0000 http://yastrow.com/2008/the-brute-force-myth.html#comment-384 You are right that you can see the roots of brute force branding in this kind of psychology. It's very presumptuous to think oneself has the power and the right to fabricate emotions in another. Psychology has realized the error of this unethical experiment, but marketing still has a ways to go. You are right that you can see the roots of brute force branding in this kind of psychology. It’s very presumptuous to think oneself has the power and the right to fabricate emotions in another.

Psychology has realized the error of this unethical experiment, but marketing still has a ways to go.

]]> By: Nathan http://yastrow.com/2008/the-brute-force-myth.html#comment-383 Nathan Wed, 16 Jul 2008 16:06:35 +0000 http://yastrow.com/2008/the-brute-force-myth.html#comment-383 http://en.wikipedia.org/wiki/Little_Albert_experiment Note that I'm not saying that the experiment is somehow "wrong." I'm simply mentioning that early 20th century psychologists seemed to treat the mind as a black box. Given certain inputs, the brain would react, predictably, with certain outputs. Or, as Steve phrased it, "The brute force philosophy implies that customers are easily swayed, and they are eagerly waiting to receive your communications after which, lemming-like, they will change their behavior." This brute force mentality ignores the cognitive side of psychology, which focuses on internal mental processes. These internal mental processes are actually what produce behavior as a result of the communication received. http://en.wikipedia.org/wiki/Little_Albert_experiment

Note that I’m not saying that the experiment is somehow “wrong.” I’m simply mentioning that early 20th century psychologists seemed to treat the mind as a black box. Given certain inputs, the brain would react, predictably, with certain outputs.

Or, as Steve phrased it, “The brute force philosophy implies that customers are easily swayed, and they are eagerly waiting to receive your communications after which, lemming-like, they will change their behavior.”

This brute force mentality ignores the cognitive side of psychology, which focuses on internal mental processes. These internal mental processes are actually what produce behavior as a result of the communication received.

]]> By: Amanda Cullen http://yastrow.com/2008/the-brute-force-myth.html#comment-382 Amanda Cullen Wed, 16 Jul 2008 15:10:35 +0000 http://yastrow.com/2008/the-brute-force-myth.html#comment-382 Even if it's the best ad they've ever seen, and they resonate with the product and message, where does the ad end up? Still in the trash! Once the trash has been emptied, the ad is long forgotten. Even if it’s the best ad they’ve ever seen, and they resonate with the product and message, where does the ad end up? Still in the trash! Once the trash has been emptied, the ad is long forgotten.

]]> By: Amanda Cullen http://yastrow.com/2008/the-brute-force-myth.html#comment-381 Amanda Cullen Wed, 16 Jul 2008 15:07:54 +0000 http://yastrow.com/2008/the-brute-force-myth.html#comment-381 Please forgive my ignorance, but what is the Little Albert experiment? Please forgive my ignorance, but what is the Little Albert experiment?

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