Comments on: The answer is “Yes.” http://yastrow.com/2008/the-answer-is-yes.html Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships Wed, 07 Jan 2009 00:26:26 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Steve Yastrow http://yastrow.com/2008/the-answer-is-yes.html/comment-page-1#comment-225 Steve Yastrow Tue, 25 Mar 2008 06:06:54 +0000 http://yastrow.com/2008/the-answer-is-yes.html#comment-225 I guess the Times thought the Tribune ad was fit to print. I'll admit, my problem with this is the whole idea that advertising is about "capturing eyeballs" and "grabbing their attention." It's like Room 101 in 1984 - Winston was forced to watch. He wasn't having fun. I guess the Times thought the Tribune ad was fit to print.

I’ll admit, my problem with this is the whole idea that advertising is about “capturing eyeballs” and “grabbing their attention.” It’s like Room 101 in 1984 - Winston was forced to watch. He wasn’t having fun.

]]> By: Larry Kaufman http://yastrow.com/2008/the-answer-is-yes.html/comment-page-1#comment-224 Larry Kaufman Sat, 22 Mar 2008 21:04:29 +0000 http://yastrow.com/2008/the-answer-is-yes.html#comment-224 Whether or not it's effective to advertise advertising, it's not strange at all. What's ironic, though, is that media have to use competitive media to advertise themselves. The classic story is about the New York Times, which had (and probably still has) a stringent policy forbidding unsubstantiable superlatives, but which permitted the Chicago Tribune, in the ad it ran every week in the Sunday Times,to call itself The World's Greatest Newspaper. When asked about the policy deviation re superlatives, the Times responded, "The New York Times can afford to be magnanimous." Whether or not it’s effective to advertise advertising, it’s not strange at all. What’s ironic, though, is that media have to use competitive media to advertise themselves.

The classic story is about the New York Times, which had (and probably still has) a stringent policy forbidding unsubstantiable superlatives, but which permitted the Chicago Tribune, in the ad it ran every week in the Sunday Times,to call itself The World’s Greatest Newspaper. When asked about the policy deviation re superlatives, the Times responded, “The New York Times can afford to be magnanimous.”

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