Have a look at my Super Bowl rant on tompeters.com:
We live in an age of smart consumers who are not easily sold. A rule for this marketplace: The more people you try to talk to at one time, the less effectively you communicate with each individual person.
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Awesome, Steve. I love the category name “brute force branding,” by the way. Tells it like it is.
“Brute Force” is the mindset we’ve been taught about marketing … and it just doesn’t work anymore, for lots of reasons. Over time, I will post on what those reasons are.