Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships

Steve speaks

Written on July 16, 2008 – 9:45 pm | by Steve Yastrow |

Recently, I interviewed with Erik Hansen of the Tom Peters site as a Cool Friend. The interview was really long, and I know you all have lots of things to do, so I broke it up into byte-size pieces.

There are two interview clips in this divShare box. In the first piece, Erik and I talk about what makes a We relationship. In the second, Erik and I discuss how marketers lose their sense of real-life relationships when they start “targeting” their customers.

If you’d like to hear or read the entire interview, you can find it here.

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1 Comment - Add yours! »

Pingback by We disagree, Jeffrey
2008-08-07 08:01:57

[...] (For a quick description of a We relationship, check out the first audio link on this post.) [...]

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Steve’s Books

"When Steve Yastrow writes, I pay close attention"
- Tom Peters

Steve is the author of Brand Harmony and the newly published We: The Ideal Customer Relationship. Learn more and order direct from our Products page, or from Amazon.

About Steve Yastrow and Yastrow & Company

In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.

Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."

For more information, see our About page.