Today’s issue of my newsletter is called Moments with Presence.
The basic idea: Your customers live half a million minutes each year, and remember only a few of them. Will they remember the moments they share with you?
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In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
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Beautiful newsletter!
We marketers talk about “cutting through the clutter” of the 3,000 advertising messages a person sees each day. That means one sees almost eight ad messages per minute! (assuming he sleeps eight hours) It’s clear that being one of those ads can’t compete with a genuine dialogue or even purposeful email message.
Thanks … Doesn’t it make sense that, as humans, we are more likely to embrace meaningful, human encounter than the one-way shouting of advertising?
A true moment with presence is the best marketing possible.