New Book, New Blog
Over the past few years, I’ve been writing my new book, We: The Ideal Customer Relationship, and blogging as a contributor on tompeters.com. We arrives in retail stores this week, and to coincide with the book launch I’m starting this blog. My work on customer relationships, combined with new ideas on marketing, branding and unleashing the latent profit in businesses, has produced ideas to share. I will still contribute to tompeters.com, where the community is always full of interesting comments and debate.
Also, I will bring my newsletter out of its dormant state, and it will begin a semi-monthly publication in mid-February. The newsletter articles will be a bit more in-depth than the blog posts, and not as frequent, focusing on different topics at a given time.
Read
New book, new blog, fundamentally human idea.
How do you compete against the unbelievable volume of media messages, products, and competitors? How are we going to compete against China?
I don’t know how to compete against China but know where to begin to compete against everything else.
When I can engage my customer, she gives me the one thing every advertisement dreams for – her complete attention.
Who can compete with me in that moment?
WE is the natural reaction to years of the “new economy” tech bubble where everything was going to be sold through flying electrons, isolating the customer from the seller. This model was the evolution of the old idea of making millions through assembly lines and efficiency, translated from Henry Ford (or was it the meat packers of Chicago?) to anything and everything that can be sold. And the result is everything becomes a commodity and customer and seller are more than isolated, they are total strangers.
But we homo sapiens still need that touch, to be heard, to hear, to band together and support our clan.
Let’s “get back to basics”, let’s go “old school”, let’s be a band of brothers and live our business lives the way we humans are built to live our natural lives.
This is something WE can do. WE can compete. We can succeed.
And not just business success, but personal success within my business. Not millions at a time, but one relationship at a time.
And WE can do it together, with Steve and a new community of thinkers.
Isla Fisher Pic
I Googled for something completely different, but found your page…and have to say thanks. nice read.
well done, bro