Here’s my interview with Neil Cavuto on Fox Business Network, talking about the waste of Super Bowl advertising.
A couple of days after The Super Bowl, but a timeless message!
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In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
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Thanks for reminding me again why I never, ever watch that sorry excuse for a news channel. Although it’s too bad that you were offered up as token resistance, it’s still fantastic publicity for you. I bet your message got through to some people.
A little unfair to be on the network airing the superbowl…
Saying a product was blogged about doesn’t say if it was positive or negative. Gotta love statistics.
Yeah, name mentions don’t put money in the cash register. The work you do, Brian, at daxle.net is a much better example of a communication that sticks. You may reach fewer people, but for each individual person who pays attention to an in-depth interview, you can have a much bigger impact than when that one person pays attention to a Super Bowl ad. For 99% of businesses in the world it’s not how many people you talk to that counts, but the impact of each individual encounter.