Comments on: Can a customer relationship be perfect?

By: Greg

Greg — Wed, 06 Aug 2008 16:51:45 +0000

I hadn’t thought about “target”. That is a good one.

How ’bout “pitching” to them. We are the pitchers and they are the batters and we are attempting to send them back to the dugout with nothing for their effort.

Or, “closing”… we want to close the deal but the customer hasn’t even begun to see value. No wonder there is resistants. Check out my blog on this issue at http://salesbudo.typepad.com/salesbudo/2008/07/the-sales-lexic.html

By: Steve Yastrow

Steve Yastrow — Mon, 04 Aug 2008 20:37:50 +0000

Greg,

I totally agree with you … sometimes you’d think customers are the enemy the way people talk! (Hey, that’s why we “target” them) When you pick up We, you’ll find more on this subject. See pages 78 – 79, especially.

By: Nathan Rice

Nathan Rice — Mon, 04 Aug 2008 18:08:11 +0000

You are right on with this one – striving to excellent results puts us on the path to creating wonderful experiences. While perfection might not be expected in all cases consumers expect excellence.

By: Greg

Greg — Mon, 04 Aug 2008 04:45:35 +0000

Steve,

We have a long way to go in creating “WE” relationships with our customers. Sales culture is wrought with acrimonious relationships with prospects/customers. You woudn’t believe some of the things said around the quarterly business review conference table. You would think our prospects/customers are our arch enemies.

I’m going to pick up your book because you may have some ideas here. All I can say is that there needs to be a cultural revolution within sales in order to create any sort of harmonious reltionship with clients. Right now, at least in the enterprise software world, it just ain’t happening. Sales will go kicking and screaming into the new world.

If sales cannot create a foundation for this type of “we” relationship then you’ve lost before you get started.

Greg